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  • Add to Wishlist Whencut Goddamn Purple Swiss Silk Gold Embroidered Kurta

    Whencut Goddamn

    Purple Swiss Silk Gold Embroidered ...
    $297
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  • Add to Wishlist Whencut Goddamn Black Swiss Silk Gold Embroidered Trousers

    Whencut Goddamn

    Black Swiss Silk Gold Embroidered T...
    $220
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  • Add to Wishlist Whencut Goddamn Black Swiss Silk Gold Embroidered Shirt

    Whencut Goddamn

    Black Swiss Silk Gold Embroidered S...
    $220
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  • Add to Wishlist Whencut Goddamn Pine Green Swiss Silk Nehru Jacket

    Whencut Goddamn

    Pine Green Swiss Silk Nehru Jacket
    $220
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  • Add to Wishlist Whencut Goddamn Orange & Green Bemberg Satin Zari Hand Embroidered Cape

    Whencut Goddamn

    Orange & Green Bemberg Satin Zari H...
    $415
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  • Add to Wishlist Whencut Goddamn Hot Pink Swiss Silk Zari Embroidered Shacket

    Whencut Goddamn

    Hot Pink Swiss Silk Zari Embroidere...
    $297
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  • Add to Wishlist Whencut Goddamn Maroon Swiss Silk Zari Embroidered Waistcoat

    Whencut Goddamn

    Maroon Swiss Silk Zari Embroidered ...
    $220
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  • Add to Wishlist Whencut Goddamn Bottle Green Bemberg Satin & Modal Satin Palazzo Pants

    Whencut Goddamn

    Bottle Green Bemberg Satin & Modal ...
    $196
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  • Add to Wishlist Whencut Goddamn Hot Pink Cotton Khadi Embroiered Shirt

    Whencut Goddamn

    Hot Pink Cotton Khadi Embroiered Sh...
    $178
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  • Add to Wishlist Whencut Goddamn Red Bemberg Satin & Modal Satin Printed Bundi Jacket

    Whencut Goddamn

    Red Bemberg Satin & Modal Satin Pri...
    $214
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  • Add to Wishlist Whencut Goddamn Multi-Colored Bemberg Satin & Modal Satin Printed Shirt

    Whencut Goddamn

    Multi-Colored Bemberg Satin & Modal...
    $214
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  • Add to Wishlist Whencut Goddamn Black Khadi Embroidered Bomber Jacket

    Whencut Goddamn

    Black Khadi Embroidered Bomber Jack...
    $267
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  • Add to Wishlist Whencut Goddamn Off-White Bemberg Satin & Modal Satin Printed Pants

    Whencut Goddamn

    Off-White Bemberg Satin & Modal Sat...
    $196
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  • Add to Wishlist Whencut Goddamn Off-White Bemberg Satin & Modal Satin Printed Bomber Jacket

    Whencut Goddamn

    Off-White Bemberg Satin & Modal Sat...
    $295
    Sold Out Show Interest
  • Add to Wishlist Whencut Goddamn Green Bemberg Satin & Modal Satin Shirt

    Whencut Goddamn

    Green Bemberg Satin & Modal Satin S...
    $101
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  • Add to Wishlist Whencut Goddamn Bottle Green Bemberg Satin Printed Kimono Top

    Whencut Goddamn

    Bottle Green Bemberg Satin Printed ...
    $188
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  • Add to Wishlist Whencut Goddamn Off-White Cotton Silk Blend Emboidered Shirt

    Whencut Goddamn

    Off-White Cotton Silk Blend Emboide...
    $196
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  • Add to Wishlist Whencut Goddamn White Bemberg Satin Printed Kurta

    Whencut Goddamn

    White Bemberg Satin Printed Kurta
    $273
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  • Add to Wishlist Whencut Goddamn Red Swiss Silk Pants

    Whencut Goddamn

    Red Swiss Silk Pants
    $59
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  • Add to Wishlist Whencut Goddamn Red Bemberg Satin & Chanderi Printed Kurta

    Whencut Goddamn

    Red Bemberg Satin & Chanderi Printe...
    $273
    Sold Out Show Interest
  • Add to Wishlist Whencut Goddamn Red Bemberg Satin Printed Bomber Jacket

    Whencut Goddamn

    Red Bemberg Satin Printed Bomber Ja...
    $295
    Sold Out Show Interest
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Whencut Goddamn Designer Menswear on Pernia’s Pop-Up Shop

Based out of Hyderabad, India, and with a significant online presence, Whencut Goddamn is a luxury label that offers wearable art. The founder, Venkat Gaddam, is a multifaceted storyteller whose paintings, murals, poetry, and music translate into clothing that breaks boundaries. Venkat holds a degree from the prestigious Parsons, The New School for Design in New York. He launched his label in 2021 and has carved a niche for himself in the ever-evolving Indian fashion industry.

For Venkat, his identity and art go hand in hand and he is creative in every aspect of his life. This shows up in his creations too which are individualistic and distinctive. Seamlessly blending art and fashion, the label’s designs are for the experimental and style-savvy modern man, especially contemporary enthusiasts.

Whencut Goddamn’s designs also carry a global appeal, and have been spotted on multiple celebrities like Rajkumar Rao, Karan Johar, Shahid Kapoor, Orry Awatramani, Sunny Leone, Sumukhi Suresh, Ridhi Khosla, Jonita Gandhi, Jaideep Ahlawat, Priyamani, Trinetra, Nagarjuna, Maanvi Gagroo, and many more. His menswear line in particular is always high in-demand, and never fails to impress.

Looking for Whencut Goddamn’s top-selling styles to update your wardrobe? Browse the label’s collection on Pernia’s Pop-Up Shop, and take your pick from Shirts, Jackets, Pants, Kurtas, jackets, Blazers, Waistcoats, and more at the best prices.

 

Whencut Goddamn Menswear Essentials

Whencut Goddamn’s collection is not just fashion, it’s wearable art. Going beyond fleeting trends, it infuses every piece with a story, and each garment becomes a canvas for expression and visual impact. Intricate prints and detailed embroidery adorn the collection, which includes a variety of styles such as blazers, kurtas, shirts, waistcoats, Trousers, etc., reflecting Venkat’s unique vision.

Specialized typography and vibrant imagery are common elements seen in the brand’s collection, reflecting its innovative approach to men’s fashion. The pieces also oftent reflect themes like identity, self-exploration, Indian heritage, and modern masculinity, resulting in menswear that is both bold and introspective. When it comes to colour palettes, Whencut Goddamn focuses on high-fashion hues that look absolutely runway-ready!

Luxe fabrics like satin and silk form the base of most silhouettes, lending them a sheen and standing out instantly. Apart from prints that bring together a medley of colours and patterns that look right out of a painting, the designs showcase carefully-placed zari embroidery too that steals the spotlight. This is meticulously done on both contemporary and cultural pieces to up the ante and bring out traditional techniques with an artistic spin.

If you saw a Whencut Goddamn kurta, shirt, jacket, or kimono in a crowd, you'd know it instantly. The unconventional approach makes it look more like a performance piece rather than a casually chosen outfit.

Pernia’s Pop-Up Shop is home to some of the best pieces by the designer. Take a look, and take your pick now.

 

Pernia's Pop Up Studio

Delhi

A-287, Defence Colony, 110024, India

Mumbai

1st Floor, 30B, High Tide, Juhu Tara Rd, 400049 , Maharashtra

Pernia's Pop Up Studio- Pernia's Pop Up Shop is now available offline

Your one-stop shopping destination-Pernia's Pop Up Shop recently widened its horizons with a pop-up of offline stores that offer a physical access to shop from premium designers of India across metros. The new venture 'Pernia's Pop Up Studio' branches multi-designer studios in metro cities like Mumbai & Delhi. The Studio houses meticulously curated traditional and contemporary womenswear line of gowns, lehenga, Anarkali, dresses by designers like Amaira, Dhruv Kapoor, Nishka Lulla, Samant Chauhan, Pernia Qureshi label and more. You can also shop for ace accessories designers like Eurumme Jewellery, Stone Affair, The Bohemian, Infinity Jewels Love to Bag and much more all under one roof. Customers can walk-in and shop 'off the rack' from the wide range of featured designers available on the web-store. You are sure to be spoilt for choice with the vivid variety of fashion and jewellery display which will feature the best of luxury designer labels at the Pernia's Pop Up Studio. Pernia’s carefully curated collection includes couture wear as well as some fresh new pret styles to choose from. Additional services to extend your luxury shopping experience include booking appointments for personal styling sessions for wedding functions, cocktail parties, dinner parties as well curating a special bridal trousseau for all the brides-to-be. Not only you get to see the outfits up and close before making the purchase you can try and get the outfit altered and customized to your preferences. Look no further than Pernia's Pop Up Studio to shop from the best range of established and emerging designers under one roof for any occasion.

Celebrity Fashion For Your Closet

Your most loved celebrity looks are now just a few clicks away from your wardrobe. Pernia's Pop Up Shop hosts exclusive range of celebrity's favourite designers like Manish Malhotra, Anita Dongre, Nishka Lulla, Neeta Lulla, Prathyusha Garimella to let you get on trend with Bollywood A-listers on your fingertips. With customer friendly services like worldwide shipping, hassle-free order process and personal styling services, you can easily pull off the look you spotted on your favourite celebrity. Whether it's the jewellery that Kareena Kapoor wore in a movie sequence or an outfit Jacqueline Fernandez sported for a premier event or the stellar lehenga Alia Bhatt wore for a celebrity wedding, www.perniaspopupshop.com is your destination to shop these looks exclusively. Fresh styles from the closet of your favourite celebrities like Shilpa Shetty, Sonam Kapoor, Madhuri Dixit, Taapsee Pannu can now be yours! Nailing your style streak to leave a remarkable impression like a red carpet diva just got easier with our Celebrity Closet curation that updates the latest trends renowned celebrities are seen wearing recently.

Customer-friendly services at Pernia's Pop Up Shop

Along with easy returns and exchange policies, Pernia’s Pop Up Shop introduces a brand new service to add more value to your luxury shopping experience. India‘s premier multi-designer fashion house now offers Ready to Ship service worldwide that guarantees immediate shipping within 7 days of select designers. Your last minute shopping is made hassle free with no extra cost summing up to an unreal luxury shopping experience cut for the fashionista that you are. Check out the specially curated edit and shop best looks from straight off the fashion week runways and celebrity closets with unbelievably quick deliveries. All the fashionistas out there can now reach us for personal styling services. Our style experts are now available to answer all your wardrobe related dilemmas on live chat panel as well as WhatsApp @ +91 9152034996. Armed with our glam forces, we are ready to guide you with what's new and trending, styling advice and let you customize a look that will bring out the best in you. Whether you're attending a wedding reception, sangeet party, dinner night or it's your own destination wedding or bridal shower, our masters are here to help you score a winsome look at any occasion. Ping us your concerns or chat away with our style experts to ward off your fashion doubts.

Diwali with Pernia's Pop Up Shop

This Diwali look your prettiest for a joyous evening with your loved ones in designer wear for Diwali from the collections of the top Indian designers at Pernia's Pop-Up Shop. Shop designer Diwali online and get access to the most beautiful lehenga sets of the season. Dress up in a traditional Indian lehenga set for Lakshmi Puja and you can blend classic styles with more contemporary silhouettes like cold shoulder lehenga sets, off shoulder lehenga sets for Diwali parties or card parties. Catch up on the latest trends and styles at Pernia’s Pop Up Shop and get your festive wardrobe updated with the most loved designer lehenga sets, sarees, kurta sets, sharara, indo-western Anarkali, gowns, etc.

Top Designers for clothing

Manish Malhotra | Anita Dongre | Payal Singhal | Gaurav Gupta | Rohit Gandhi Rahul Khanna | Ashima Leena | Nikasha | JJ Valaya | Varun Bahl | Neeta Lulla | Nishka Lulla | Amit Aggarwal | Nachiket Barve | Namrata Joshipura | Pernia Qureshi Label Singhal | Bhumika Sharma | Surendri | Samant Chauhan | Arpita Mehta | Shift By Nimish | Amit Aggarwal | Rohit Gandhi Rahul Khanna | Masaba

Top designers for Accessories

Eina Ahluwalia | Isharya | Moh-Maya by Disha Khatri | Raabta | Varnika Arora | Love To bag | Divani | The Pink Potli | Clutch'd | Outhouse

Designer wear for all your special occasions:

Diwali | Holi | Independance Day| Republic Day | Ramadan | Eid | Raksha Bandhan | Navaratri | Dussehra| Krishna Janmashtami| Ganesh Chaturthi| Baisakhi| Lohri| Christmas | Weddings| Mother’s Day

We Ship Across the World

Argentina | Australia | Austria | Bahrain | Belgium | Bhutan | Brazil | Canada | Chile | Colombia | Denmark | Egypt | Finland | Fiji | France | Germany | Great Britain | Greece | Guatemala | Hong Kong | India | Indonesia | Israel | Ireland | Italy | Japan | Jordan | Kuwait | Lithuania | Luxembourg | Mali | Malaysia | Madagascar | Maldives | Mauritius | Mexico | Morocco | Myanmar | Nepal | New Zealand | Netherlands | Norway | Oman | Panama | Peru | Philippines | Poland | Portugal | Qatar | Republic of Ireland | Romania | Russia | Saudi Arabia | Singapore | South Africa | Spain | Sri Lanka | Switzerland | Sweden | Thailand | United Arab Emirates | United Kingdom | United States of America | Ukraine | Uruguay | Venezuela | Vietnam & many other countries

Pernia's Pop Up Shop perniaspopupshop customercare@perniaspopupshop.com
A-287, Defence Colony, New Delhi 110024, New Delhi, Delhi 110024
+91 78478 48484