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  • Add to Wishlist Gul by Aishwarya Black Velvet Hand Embroidered Kurta Set

    Gul by Aishwarya

    Black Velvet Hand Embroidered Kurta...

    Regular Price: $463

    $446

  • Add to Wishlist Gul by Aishwarya Rust Tissue Hand Embroidered Kurta Set

    Gul by Aishwarya

    Rust Tissue Hand Embroidered Kurta ...

    Regular Price: $384

    $370

  • Add to Wishlist Gul by Aishwarya Green Satin Silk Embroidered Gharara Set

    Gul by Aishwarya

    Green Satin Silk Embroidered Gharar...

    Regular Price: $482

    $458

  • Add to Wishlist Gul by Aishwarya Firozi Chanderi Gharara Set

    Gul by Aishwarya

    Firozi Chanderi Gharara Set

    Regular Price: $458

    $435

  • Add to Wishlist Gul by Aishwarya Maroon Satin Silk Hand Embroidered Kurta Set

    Gul by Aishwarya

    Maroon Satin Silk Hand Embroidered ...

    Regular Price: $396

    $373

  • Add to Wishlist Gul by Aishwarya Baby Pink Brocade Gharara Set

    Gul by Aishwarya

    Baby Pink Brocade Gharara Set
    $435
  • Add to Wishlist Gul by Aishwarya Light Green Tissue Satin Hand Embroidered Kurta Set

    Gul by Aishwarya

    Light Green Tissue Satin Hand Embro...

    Regular Price: $434

    $412

  • Add to Wishlist Gul by Aishwarya Mehendi Green Brocade Gharara Set

    Gul by Aishwarya

    Mehendi Green Brocade Gharara Set

    Regular Price: $458

    $412

  • Add to Wishlist Gul by Aishwarya Pink Satin Silk Embroidered Gharara Set

    Gul by Aishwarya

    Pink Satin Silk Embroidered Gharara...

    Regular Price: $483

    $458

  • Add to Wishlist Gul by Aishwarya Pink Satin Silk Embroidered Gharara Set

    Gul by Aishwarya

    Pink Satin Silk Embroidered Gharara...

    Regular Price: $483

    $458

  • Add to Wishlist Gul by Aishwarya Wine Velvet Hand Embroidered A-Line Kurta Set

    Gul by Aishwarya

    Wine Velvet Hand Embroidered A-Line...

    Regular Price: $411

    $390

  • Add to Wishlist Gul by Aishwarya Mustard Yellow Tissue Satin Hand Embroidered Kurta Set

    Gul by Aishwarya

    Mustard Yellow Tissue Satin Hand Em...

    Regular Price: $434

    $412

  • Add to Wishlist Gul by Aishwarya Rust-Pink Tissue Satin Hand Embroidered Kurta Set

    Gul by Aishwarya

    Rust-Pink Tissue Satin Hand Embroid...

    Regular Price: $458

    $435

  • Add to Wishlist Gul by Aishwarya Violet-Blue Velvet Hand Embroidered A-Line Kurta Set

    Gul by Aishwarya

    Violet-Blue Velvet Hand Embroidered...

    Regular Price: $500

    $475

  • Add to Wishlist Gul by Aishwarya Black Chanderi Gharara Set

    Gul by Aishwarya

    Black Chanderi Gharara Set

    Regular Price: $458

    $435

  • Add to Wishlist Gul by Aishwarya Black Velvet Hand Embroidered Kurta Set

    Gul by Aishwarya

    Black Velvet Hand Embroidered Kurta...

    Regular Price: $519

    $492

  • Add to Wishlist Gul by Aishwarya Caramel Velvet Hand Embroidered A-Line Kurta Set

    Gul by Aishwarya

    Caramel Velvet Hand Embroidered A-L...

    Regular Price: $470

    $446

  • Add to Wishlist Gul by Aishwarya Black Brocade Silk Gharara Set

    Gul by Aishwarya

    Black Brocade Silk Gharara Set

    Regular Price: $434

    $412

  • Add to Wishlist Gul by Aishwarya Purple Brocade Silk Gharara Set

    Gul by Aishwarya

    Purple Brocade Silk Gharara Set

    Regular Price: $434

    $412

  • Add to Wishlist Gul by Aishwarya Maroon Velvet Hand Embroidered Kurta Set

    Gul by Aishwarya

    Maroon Velvet Hand Embroidered Kurt...

    Regular Price: $411

    $390

  • Add to Wishlist Gul by Aishwarya Maroon Velvet Hand Embroidered A-Line Kurta Set

    Gul by Aishwarya

    Maroon Velvet Hand Embroidered A-Li...

    Regular Price: $434

    $412

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Gul by Aishwarya on Pernia’s Pop-Up Shop

There’s a certain kind of appeal in clothes that don’t chase trends. Gul by Aishwarya, launched in 2019, leans into that space — timeless, but not dated; rooted, but not rigid. Aishwarya, who originally studied law before pivoting to fashion, has always had a creative eye. Back in school, she would often sketch outfits in the margins of notebooks — not thinking much of it then, but the instinct stayed. Formal training at the JD Institute followed, and soon after, Gul was born. When the label debuted at India Fashion Week in London, it wasn’t just a milestone — it hinted at a wider resonance beyond borders.

At its heart, Gul works on a slow fashion model. That means small batches, a lot of handwork, and careful design decisions. You won’t find endless new drops here. Instead, pieces are created to last — season to season, year to year. The idea is simple: buy less, wear more. A bit of a shift from what fashion usually asks of us, but one that’s clearly gaining ground.

To explore the label’s standout styles and bestsellers, check out the curated selection now available on Pernia’s Pop-Up Shop.

 

Gul by Aishwarya – Kurta Sets, Sarees, Ghararas & More

Gul doesn’t just make clothes — it carries forward craft. The label works with artisans skilled in techniques like aari, zardozi, and gota work. These aren’t just surface-level embellishments. They’re part of the story — done by hand, stitch by stitch, often taking days to finish. Still, the work never feels excessive. It’s controlled, edited, and layered with purpose.

The brand uses a mix of fabrics — tissue silk, brocade, crushed velvet, georgette, and organza among them. These materials bring texture, depth, and softness, often within a single outfit. You might see a brocade gharara paired with a light, hand-embroidered tissue kurta, or a Dupatta in sheer organza peppered with sequins that catch the light but never overpower.

Silhouettes vary. There’s structure in the straight-cut kurtas, often with hints of Pakistani tailoring. But there’s also fluidity — soft A-line sets, relaxed drapes, and separates that work just as well across wedding weekends as they do at quieter events. The design doesn’t push too hard; it gives space.

Colour is another strong point. Gul tends to avoid loud hues, leaning instead into tones that age well — deep wine, muted golds, rust, ivory, and dusty pinks. These shades sit comfortably across time and occasion, making the pieces versatile and easy to revisit.

What draws women to Gul is often this quiet mix — nostalgia without drama, detail without clutter. It resonates with those who grew up admiring their mother’s or grandmother’s wardrobes but want silhouettes that feel like their own. Not overly styled. Not overly trendy. Just well-made, meaningful clothes.

In a market full of noise, Gul by Aishwarya takes a steadier path. It isn’t trying to reinvent the wheel — just making sure what it puts out is strong, wearable, and built to stay.

 

Pernia's Pop Up Studio

Delhi

A-287, Defence Colony, 110024, India

Mumbai

1st Floor, 30B, High Tide, Juhu Tara Rd, 400049 , Maharashtra

Pernia's Pop Up Studio- Pernia's Pop Up Shop is now available offline

Your one-stop shopping destination-Pernia's Pop Up Shop recently widened its horizons with a pop-up of offline stores that offer a physical access to shop from premium designers of India across metros. The new venture 'Pernia's Pop Up Studio' branches multi-designer studios in metro cities like Mumbai & Delhi. The Studio houses meticulously curated traditional and contemporary womenswear line of gowns, lehenga, Anarkali, dresses by designers like Amaira, Dhruv Kapoor, Nishka Lulla, Samant Chauhan, Pernia Qureshi label and more. You can also shop for ace accessories designers like Eurumme Jewellery, Stone Affair, The Bohemian, Infinity Jewels Love to Bag and much more all under one roof. Customers can walk-in and shop 'off the rack' from the wide range of featured designers available on the web-store. You are sure to be spoilt for choice with the vivid variety of fashion and jewellery display which will feature the best of luxury designer labels at the Pernia's Pop Up Studio. Pernia’s carefully curated collection includes couture wear as well as some fresh new pret styles to choose from. Additional services to extend your luxury shopping experience include booking appointments for personal styling sessions for wedding functions, cocktail parties, dinner parties as well curating a special bridal trousseau for all the brides-to-be. Not only you get to see the outfits up and close before making the purchase you can try and get the outfit altered and customized to your preferences. Look no further than Pernia's Pop Up Studio to shop from the best range of established and emerging designers under one roof for any occasion.

Celebrity Fashion For Your Closet

Your most loved celebrity looks are now just a few clicks away from your wardrobe. Pernia's Pop Up Shop hosts exclusive range of celebrity's favourite designers like Manish Malhotra, Anita Dongre, Nishka Lulla, Neeta Lulla, Prathyusha Garimella to let you get on trend with Bollywood A-listers on your fingertips. With customer friendly services like worldwide shipping, hassle-free order process and personal styling services, you can easily pull off the look you spotted on your favourite celebrity. Whether it's the jewellery that Kareena Kapoor wore in a movie sequence or an outfit Jacqueline Fernandez sported for a premier event or the stellar lehenga Alia Bhatt wore for a celebrity wedding, www.perniaspopupshop.com is your destination to shop these looks exclusively. Fresh styles from the closet of your favourite celebrities like Shilpa Shetty, Sonam Kapoor, Madhuri Dixit, Taapsee Pannu can now be yours! Nailing your style streak to leave a remarkable impression like a red carpet diva just got easier with our Celebrity Closet curation that updates the latest trends renowned celebrities are seen wearing recently.

Customer-friendly services at Pernia's Pop Up Shop

Along with easy returns and exchange policies, Pernia’s Pop Up Shop introduces a brand new service to add more value to your luxury shopping experience. India‘s premier multi-designer fashion house now offers Ready to Ship service worldwide that guarantees immediate shipping within 7 days of select designers. Your last minute shopping is made hassle free with no extra cost summing up to an unreal luxury shopping experience cut for the fashionista that you are. Check out the specially curated edit and shop best looks from straight off the fashion week runways and celebrity closets with unbelievably quick deliveries. All the fashionistas out there can now reach us for personal styling services. Our style experts are now available to answer all your wardrobe related dilemmas on live chat panel as well as WhatsApp @ +91 9152034996. Armed with our glam forces, we are ready to guide you with what's new and trending, styling advice and let you customize a look that will bring out the best in you. Whether you're attending a wedding reception, sangeet party, dinner night or it's your own destination wedding or bridal shower, our masters are here to help you score a winsome look at any occasion. Ping us your concerns or chat away with our style experts to ward off your fashion doubts.

Diwali with Pernia's Pop Up Shop

This Diwali look your prettiest for a joyous evening with your loved ones in designer wear for Diwali from the collections of the top Indian designers at Pernia's Pop-Up Shop. Shop designer Diwali online and get access to the most beautiful lehenga sets of the season. Dress up in a traditional Indian lehenga set for Lakshmi Puja and you can blend classic styles with more contemporary silhouettes like cold shoulder lehenga sets, off shoulder lehenga sets for Diwali parties or card parties. Catch up on the latest trends and styles at Pernia’s Pop Up Shop and get your festive wardrobe updated with the most loved designer lehenga sets, sarees, kurta sets, sharara, indo-western Anarkali, gowns, etc.

Top Designers for clothing

Manish Malhotra | Anita Dongre | Payal Singhal | Gaurav Gupta | Rohit Gandhi Rahul Khanna | Ashima Leena | Nikasha | JJ Valaya | Varun Bahl | Neeta Lulla | Nishka Lulla | Amit Aggarwal | Nachiket Barve | Namrata Joshipura | Pernia Qureshi Label Singhal | Bhumika Sharma | Surendri | Samant Chauhan | Arpita Mehta | Shift By Nimish | Amit Aggarwal | Rohit Gandhi Rahul Khanna | Masaba

Top designers for Accessories

Eina Ahluwalia | Isharya | Moh-Maya by Disha Khatri | Raabta | Varnika Arora | Love To bag | Divani | The Pink Potli | Clutch'd | Outhouse

Designer wear for all your special occasions:

Diwali | Holi | Independance Day| Republic Day | Ramadan | Eid | Raksha Bandhan | Navaratri | Dussehra| Krishna Janmashtami| Ganesh Chaturthi| Baisakhi| Lohri| Christmas | Weddings| Mother’s Day

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Pernia's Pop Up Shop perniaspopupshop customercare@perniaspopupshop.com
A-287, Defence Colony, New Delhi 110024, New Delhi, Delhi 110024
+91 78478 48484