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17:17

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  • Add to Wishlist 17:17 Orange Tabby Silk Embroidered & Printed Lehenga Set

    17:17

    Orange Tabby Silk Embroidered & Pri...
    $325
  • Add to Wishlist 17:17 Beige Shimmer Hand Embroidered Anarkali Set

    17:17

    Beige Shimmer Hand Embroidered Anar...
    $371
  • Add to Wishlist 17:17 Rust Shimmer Printed & Embroidered Co-ord Set

    17:17

    Rust Shimmer Printed & Embroidered ...
    $145
  • Add to Wishlist 17:17 Green Chanderi Printed Blazer Set

    17:17

    Green Chanderi Printed Blazer Set
    $145
  • Add to Wishlist 17:17 Green Chanderi Printed & Embroidered Kurta Set

    17:17

    Green Chanderi Printed & Embroidere...
    $190
  • Add to Wishlist 17:17 Rust Chanderi Printed Cape Set

    17:17

    Rust Chanderi Printed Cape Set
    $269
  • Add to Wishlist 17:17 Rust Chanderi Bandhani Printed Saree Set

    17:17

    Rust Chanderi Bandhani Printed Sare...
    $325
  • Add to Wishlist 17:17 Rust Chanderi Printed Printed Kaftan Kurta Set

    17:17

    Rust Chanderi Printed Printed Kafta...
    $156
  • Add to Wishlist 17:17 Rust Chanderi Printed Sharara Set

    17:17

    Rust Chanderi Printed Sharara Set
    $186
  • Add to Wishlist 17:17 Yellow Chanderi Printed Gharara Set

    17:17

    Yellow Chanderi Printed Gharara Set
    $246
  • Add to Wishlist 17:17 Yellow Tabby Silk Printed & Embroidered Kurta Set

    17:17

    Yellow Tabby Silk Printed & Embroid...
    $107
  • Add to Wishlist 17:17 Maroon Shimmer Printed Gharara Set

    17:17

    Maroon Shimmer Printed Gharara Set
    $371
  • Add to Wishlist 17:17 Maroon Chanderi Printed Kurta Set

    17:17

    Maroon Chanderi Printed Kurta Set
    $164
  • Add to Wishlist 17:17 Maroon Chanderi Printed Kurta Set

    17:17

    Maroon Chanderi Printed Kurta Set
    $167
  • Add to Wishlist 17:17 Green Tabby Silk Printed Lehenga Set

    17:17

    Green Tabby Silk Printed Lehenga Se...
    $642
  • Add to Wishlist 17:17 Green Tabby Silk Printed Kaftan

    17:17

    Green Tabby Silk Printed Kaftan
    $145
  • Add to Wishlist 17:17 Blue Chanderi Printed & Embroidered Blazer Set

    17:17

    Blue Chanderi Printed & Embroidered...
    $258
  • Add to Wishlist 17:17 Blue Cotton Silk Saree Set

    17:17

    Blue Cotton Silk Saree Set

    Regular Price: $450

    $427

  • Add to Wishlist 17:17 Blue Cotton Silk Geometric Printed Kurta Set

    17:17

    Blue Cotton Silk Geometric Printed ...

    Regular Price: $212

    $201

  • Add to Wishlist 17:17 Pink Butti Printed Short Pleated Alia-Cut Kurta Set

    17:17

    Pink Butti Printed Short Pleated Al...

    Regular Price: $224

    $212

  • Add to Wishlist 17:17 Pink Crushed Shimmer Bib Kaftan Set

    17:17

    Pink Crushed Shimmer Bib Kaftan Set

    Regular Price: $224

    $212

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Shop Exclusive Designer Wear for Women by 17:17 at Pernia’s Pop-Up Shop

17:17 is a leading fashion brand in India offering ensembles for women inspired by classic Bohemian style. In every design of 17:17 you will find a seamless blend of the art form with unmatched comfort. The fashion label crafts comforting outfits for women using natural fabrics. In their designs, you will also find splendid art forms of Pichwai, Gondal, and Bandhej. Today, the brand is led by the lead designer Simmi Saboo who holds a penchant for elegant and free-flowing silhouettes. Coming from a design background, she found her calling in creating comfort dressing. The idea soon materialized into 17:17 which offers a bespoke collection of women’s ensembles that celebrate the uniqueness and diversity of every body size. With a team of skilled and passionate artisans, the fashion label offers aesthetic outfits for today’s women. From ideation to designing, sourcing and manufacturing, each ensemble at 17:17 is crafted to offer unmatched style and comfort. The label thrives in its team of artisans that bring life to each garment created at 17:17, offering an unparalleled edge in this gigantic, competitive fashion field. Since its inception in 2016, the fashion label has been on the evolving journey of creating comfort dressing. The brand takes pride in catering to women of all ages and sizes, and we at Pernia’s Pop-Up Shop are equally proud to bring our discerning shoppers some of the best of 17:17. Explore the collection of ethnic and Western outfits for women that are unique creations offering unmatched comfort and style.

 

Buy Stunning and Elegant Ethnic Wear by 17:17 for Special Occasions

Indian ethnic wear imbibes a timeless appeal making them the desired outfits for all special occasions and cultural events. Women’s garments like sarees, Lehenga Sets, Kurta Sets, Anarkali Sets and Sharara Sets beautifully celebrate our rich culture with elegance and grace. These women’s outfits are not just weaves with rich adornments and embroidery, they are an expression of our cherished heritage and skilled workmanship. 17:17 has taken the look and feel of these elegant outfits to a different level by artistically combining traditions and modernity. Whether you are looking for a six-yard wonder or a versatile lehenga set for an upcoming occasion, there’s a perfect ensemble crafted by 17:17. Explore the range of ethnic outfits by 17:17 that includes elegant sarees, lehenga sets, Anarkali sets, kurta sets and more. Imagine adorning the black stripe shimmer handwork saree set by 17:17 for your next family function! The ensemble is simply breathtaking. Exuding captivating elegance and regal charm with its luxurious, textured fabric and intricate detailing, this saree is a total showstopper. Featuring a deep olive-green hue with golden accents, the garment creates a shimmering effect, perfect for an evening party or gathering. Likewise, check out all the Designer Sarees crafted by 17:17, each ensemble is worth owning. The next favourite, designer lehenga sets are crafted to create a lasting impression. Explore the Bridal Lehenga Set in gold crushed shimmer and raw silk handwork. It’s every bride’s dream come true! The elaborately created designer lehenga set radiates opulence and regal charm. Crafted in a rich golden-mustard hue and adorned with intricate embellishments and embroidery, the lehenga set is a piece of art. The voluminous flair of the Skirt with symmetrical patterns of sparkling sequins, pearls, and beads creates a mesmerizing shimmer under the light. Every bride would want to twirl in such a magnificent piece. The bridal lehenga by 17:17 is teamed with a coordinated Blouse designed for a contemporary twist. Likewise, explore mesmerizing Gharara Sets, Anarkali sets and kurta sets by 17:17 crafted to perfection. Be it a rich-looking Bridesmaid Lehenga Set or the very versatile kurta set you are looking for, there’s something unique and artistically crafted by 17:17 just for you.

 

Explore The Perfect Blend of Traditions and Modern Aesthetics in Western Wear by 17:17

If you are looking for western wear that offers a unique fusion of heritage and modern elegance, here’s a collection that will captivate you at first glance. Explore the exclusive western wear collection that includes stylish Crop Tops, jackets, Co-ord Sets, Gowns, pant sets, Dresses, jumpsuits, blazers and more. The styles of these Western outfits for women artistically integrate luxurious fabrics like silk and organza, intricate embroidery, and motifs with contemporary cuts, creating occasional ensembles that are timeless and stylish. Take, for instance, the stunning gold liquid organza and raw silk printed dress with intricate embroidery and beadwork on the bodice transitioning into a flowing skirt with subtle embellishments. The earthy tones and traditional motifs of this evening designer dress by 17:17 evoke a regal, heritage-inspired feel, while the silhouette remains modern and elegant. Likewise, check out the shimmering gold raw silk handwork and texture-printed overlapped blazer set. Paired with wide-legged pants, this blazer set offers a fusion of richness of the Indian textile with a sleek western cut that creates a powerful yet graceful statement. Accessorise this statement making a blazer set with minimal accessories for a regal look. If you are looking for a distinct jumpsuit, here’s a creation by 17:17- the brown liquid organza and raw silk waist-cut jumpsuit adorned with delicate traditional embroidery. The fitted bodice flows into wide-legged pants, offering a mix of sophistication and effortless charm, complemented by a gold belt for definition. These and more, the western collection by 17:17 are perfect for every special occasion you want to make a statement at. Go ahead, and take your pick from this exclusive collection at Pernia’s Pop-Up Shop.

 

Pernia's Pop Up Studio

Delhi

A-287, Defence Colony, 110024, India

Mumbai

1st Floor, 30B, High Tide, Juhu Tara Rd, 400049 , Maharashtra

Pernia's Pop Up Studio- Pernia's Pop Up Shop is now available offline

Your one-stop shopping destination-Pernia's Pop Up Shop recently widened its horizons with a pop-up of offline stores that offer a physical access to shop from premium designers of India across metros. The new venture 'Pernia's Pop Up Studio' branches multi-designer studios in metro cities like Mumbai & Delhi. The Studio houses meticulously curated traditional and contemporary womenswear line of gowns, lehenga, Anarkali, dresses by designers like Amaira, Dhruv Kapoor, Nishka Lulla, Samant Chauhan, Pernia Qureshi label and more. You can also shop for ace accessories designers like Eurumme Jewellery, Stone Affair, The Bohemian, Infinity Jewels Love to Bag and much more all under one roof. Customers can walk-in and shop 'off the rack' from the wide range of featured designers available on the web-store. You are sure to be spoilt for choice with the vivid variety of fashion and jewellery display which will feature the best of luxury designer labels at the Pernia's Pop Up Studio. Pernia’s carefully curated collection includes couture wear as well as some fresh new pret styles to choose from. Additional services to extend your luxury shopping experience include booking appointments for personal styling sessions for wedding functions, cocktail parties, dinner parties as well curating a special bridal trousseau for all the brides-to-be. Not only you get to see the outfits up and close before making the purchase you can try and get the outfit altered and customized to your preferences. Look no further than Pernia's Pop Up Studio to shop from the best range of established and emerging designers under one roof for any occasion.

Celebrity Fashion For Your Closet

Your most loved celebrity looks are now just a few clicks away from your wardrobe. Pernia's Pop Up Shop hosts exclusive range of celebrity's favourite designers like Manish Malhotra, Anita Dongre, Nishka Lulla, Neeta Lulla, Prathyusha Garimella to let you get on trend with Bollywood A-listers on your fingertips. With customer friendly services like worldwide shipping, hassle-free order process and personal styling services, you can easily pull off the look you spotted on your favourite celebrity. Whether it's the jewellery that Kareena Kapoor wore in a movie sequence or an outfit Jacqueline Fernandez sported for a premier event or the stellar lehenga Alia Bhatt wore for a celebrity wedding, www.perniaspopupshop.com is your destination to shop these looks exclusively. Fresh styles from the closet of your favourite celebrities like Shilpa Shetty, Sonam Kapoor, Madhuri Dixit, Taapsee Pannu can now be yours! Nailing your style streak to leave a remarkable impression like a red carpet diva just got easier with our Celebrity Closet curation that updates the latest trends renowned celebrities are seen wearing recently.

Customer-friendly services at Pernia's Pop Up Shop

Along with easy returns and exchange policies, Pernia’s Pop Up Shop introduces a brand new service to add more value to your luxury shopping experience. India‘s premier multi-designer fashion house now offers Ready to Ship service worldwide that guarantees immediate shipping within 7 days of select designers. Your last minute shopping is made hassle free with no extra cost summing up to an unreal luxury shopping experience cut for the fashionista that you are. Check out the specially curated edit and shop best looks from straight off the fashion week runways and celebrity closets with unbelievably quick deliveries. All the fashionistas out there can now reach us for personal styling services. Our style experts are now available to answer all your wardrobe related dilemmas on live chat panel as well as WhatsApp @ +91 9152034996. Armed with our glam forces, we are ready to guide you with what's new and trending, styling advice and let you customize a look that will bring out the best in you. Whether you're attending a wedding reception, sangeet party, dinner night or it's your own destination wedding or bridal shower, our masters are here to help you score a winsome look at any occasion. Ping us your concerns or chat away with our style experts to ward off your fashion doubts.

Diwali with Pernia's Pop Up Shop

This Diwali look your prettiest for a joyous evening with your loved ones in designer wear for Diwali from the collections of the top Indian designers at Pernia's Pop-Up Shop. Shop designer Diwali online and get access to the most beautiful lehenga sets of the season. Dress up in a traditional Indian lehenga set for Lakshmi Puja and you can blend classic styles with more contemporary silhouettes like cold shoulder lehenga sets, off shoulder lehenga sets for Diwali parties or card parties. Catch up on the latest trends and styles at Pernia’s Pop Up Shop and get your festive wardrobe updated with the most loved designer lehenga sets, sarees, kurta sets, sharara, indo-western Anarkali, gowns, etc.

Top Designers for clothing

Manish Malhotra | Anita Dongre | Payal Singhal | Gaurav Gupta | Rohit Gandhi Rahul Khanna | Ashima Leena | Nikasha | JJ Valaya | Varun Bahl | Neeta Lulla | Nishka Lulla | Amit Aggarwal | Nachiket Barve | Namrata Joshipura | Pernia Qureshi Label Singhal | Bhumika Sharma | Surendri | Samant Chauhan | Arpita Mehta | Shift By Nimish | Amit Aggarwal | Rohit Gandhi Rahul Khanna | Masaba

Top designers for Accessories

Eina Ahluwalia | Isharya | Moh-Maya by Disha Khatri | Raabta | Varnika Arora | Love To bag | Divani | The Pink Potli | Clutch'd | Outhouse

Designer wear for all your special occasions:

Diwali | Holi | Independance Day| Republic Day | Ramadan | Eid | Raksha Bandhan | Navaratri | Dussehra| Krishna Janmashtami| Ganesh Chaturthi| Baisakhi| Lohri| Christmas | Weddings| Mother’s Day

We Ship Across the World

Argentina | Australia | Austria | Bahrain | Belgium | Bhutan | Brazil | Canada | Chile | Colombia | Denmark | Egypt | Finland | Fiji | France | Germany | Great Britain | Greece | Guatemala | Hong Kong | India | Indonesia | Israel | Ireland | Italy | Japan | Jordan | Kuwait | Lithuania | Luxembourg | Mali | Malaysia | Madagascar | Maldives | Mauritius | Mexico | Morocco | Myanmar | Nepal | New Zealand | Netherlands | Norway | Oman | Panama | Peru | Philippines | Poland | Portugal | Qatar | Republic of Ireland | Romania | Russia | Saudi Arabia | Singapore | South Africa | Spain | Sri Lanka | Switzerland | Sweden | Thailand | United Arab Emirates | United Kingdom | United States of America | Ukraine | Uruguay | Venezuela | Vietnam & many other countries

Pernia's Pop Up Shop perniaspopupshop customercare@perniaspopupshop.com
A-287, Defence Colony, New Delhi 110024, New Delhi, Delhi 110024
+91 78478 48484